Re: Media Relations vs Public Relations

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It is pretty well known that PR is all about the connections, especially connections in the media. It’s public relations, and how else could you build a relationship with the public without reliable media?

Then, that got me thinking about media relations and how similar, different, or interchangeable it was with PR. Which led me to this blog article: http://www.tangmac.com/2010/12/media-relations-vs-public-relations-whats-the-difference/  

A professor at the British Columbia Institute of Technology explains that public relations is, as I said, building a relationship between an organization and its publics. Media relations, on the other hand is about the interaction with people in the media, including journalists and reporters. They are, as this professor says, completely different, and therefore, not interchangeable. 

However, I see it as that media relations is almost included in the PR job description. So, although they may not be interchangeable, they are certainly interrelated. 

Yesterday, I attended a social media conference with alumni that came in as speakers.

There were about 5 alumni with various backgrounds and different areas of expertise, which made the entire conference a very laid-back discussion.

These days, there isn’t really anyone who hasn’t heard of social media. I even doubt that there are many people who haven’t recognized the importance of social media in pretty much every industry out there, especially public relations.

The interesting part of the discussion was when the panel talked about what social media means in terms of profit. Although businesses and organizations don’t normally get large portions of profit directly from social media, no one can deny that there is a correlation between social media an profit. The question is, however, of how much?

Social media provides a direct line of communication between an organization and its publics. The more likes there are, the more retweets, the higher possibility there is that the information has been spread, that the actions they are taking are in the right direction.

However, I’ve come to realize that organizations have been banking more and more in social media and that essentially buying the amount likes on Facebook and followers on Twitter probably isn’t the most productive or effective means of utilizing social media.

DeafGeoff, one of the panelists, advised that social media should be remembered that it is a tool to success, not the definition of success itself.

The conference discussed other topics like branding and finding jobs through social media.

Keeping it in the Family

In my PR class, we learned about internal communications and importance of it. We also learned ways to effectively manage and promote a healthy organization. Most of it was really easy to understand, but I realized two new things. The first is that small things can really go a long way. Our professor was talking about how holiday cards to employees can really build a more positive working environment. It’s something so small that can have a very general positive impact.

The second thing I realized is that internal communications can be applied essentially anywhere, even outside of professional areas. Although it may be called something else, I realized that communication internally within groups is almost essential for progress. For example, I’m thinking it applies anywhere as small as project groups to as large as countries for world peace.

In the field of PR (in the field of anything , really), I feel that professionals forget about the importance of internal progress. I’ve come to realize that success with the public, success with profits won’t last unless the internal organization is equally as progressive.

The Breakfast Club

The athlete, the basket case, the princess, the brain, the criminal. 

If you don’t recognize these characters and don’t immediately associate them to one of the best classics of the 80’s, then you must have been living under a rock for the past few decades. 

As a PR person, what better way is there to present someone to the public than to stick a title or an image on it?

And yet, I feel that is truly limiting.

For those who have actually watched the movie, you’ll know that the entire movie was explaining that those students weren’t just their labels–they were something much more. 

It made me think about how this could be applied to entertainment PR and clients such as Tiger Woods, Charlie Sheen, and Lindsay Lohan.

Maybe, just maybe, these people aren’t just a cheating husband, a drug addict, and an alcoholic. 

And if they aren’t, a healthy does of the right PR would be able to bring out the true people they are, wouldn’t it?